- Superior Visibility: The only advertising medium that has continuous presence 24 hours-a-day, 7 days-a-week, 365 days a year and reaches the audience comparing the other media that makes it impractical and unaffordable, such as TV or other above the line media. Unlike a newspaper advertising that appears once a week, TV commercial ad that is on and gone in 40 or 50 seconds, or a radio ad struggling to be heard - Outdoor stands alone differently. Every ad stands in its own right there every day and seen for the passers-by. An outdoor visual in a good location can have more attention than any other type of Media.
- Remarkable Demography: It is proven that people in the Middle East region spent more time in their vehicle than reading news papers or watching TV. Throughout the Arabian peninsula, the traffic is ever increasing, for eg. 4 Million vehicle trips are made everyday in Riyadh city.
- Media Versatility: Whether you are driving past in a car, standing in a bus shelter and waiting or boarding a flight, outdoor is there to entertain, communicate and stimulate your senses. Outdoor advertising is extremely easy to target a specific market or a specific category of audience. Yet, it is easy planning a budget with such ample media options, such as; Media type: Unipole, Roof-top Hoarding, Backlit and Frontlit Inkjet Scaffolding Sign Board, Mupi Poster Signs, Megacom Posters, Scrolling and Prisma Signage, Digital Signage Network, LED Screen, Rental Inflatables, Bridge Sign,Light Pole Signs, Fleet Commercial, Bus Advertising, Taxi Advertising, Building Wrap, Street Furniture, Building Premises Signs, Shopping Mall Signs,… Location: Airports, Highways, Stadiums, Streets, Shopping Malls, Waiting Lounges, Events…
- Lowest CPI: Outdoor advertising is the cheapest cost medium based on its Cost Per Impression ratio comparing many other common advertising options. Add to the fact that you can make your campaign even more cheaper provided your planning done well for type of media and location, based on the demography need of your brand message.
- No cost to viewers: Outdoor Advertising is free to its viewers, unlike magazines, news papers, cable television that need be paid to you’re your advertisement.
- A Fact for planners: With no other medium so, it has been researched that using a brand icon in an outdoor advertisement makes it 40% more memorable than with using no brand icon.
www.InstoreMasters.com, being placed at top for its contribution in the advertising industry by professional and focused approach in the Middle East and North Africa region (Dubai, UAE l Riyadh, Saudi Arabia l Manama, Bahrain l Doha, Qatar l Manama, Bahrain l Kuwait l Jeddah, KSA l Cairo, Egypt l Beirut, Lebanon l Amman, Jordan l Damascus, Syria l Istanbul, Turkey l Khartoum, Sudan l Lagos, Nigeria l Tehran, Iran l Baghdad, Iraq l Mumbai, India l Moscow, Russia l Colombo, Srilanka l Dhaka, Bangladesh l Karachi, Pakistan) and our partners and associates are spread across the Far East, European Union and the US.
